News

We’ve quietly refreshed our logo and branding with the help of the lovely and talented Sophia from Studio96 - a graphic design studio based in Auckland, specialising in brand identity, web design, and packaging.

Deadstock 101: The Story Behind Designer Ends. You’ve probably heard us talk about deadstock fabric a lot, but what does it actually mean, and why do we love it so much? Deadstock refers to surplus fabric that’s no longer needed by designers, mills, or manufacturers, often leftovers from past seasons or discontinued runs. These are sometimes called designer ends - the end-of-roll fabrics from fashion houses and labels.